Education & Awareness Campaigns
Robertson, L. S., A. B. Kelley, B. O'Neill, C. W. Wixom, R. S. Eiswirth, and W. Haddon, Jr. (1974). A controlled study of the effect of television messages on safety belt use.American Journal of Public Health, 64 (11), 1071-1080. (Abstract) (Full text).
Sandels, S. (1974). The Skandia Report II: Why are children injured in traffic? Can we prevent child accidents in traffic? Stockholm: Skandia Insurance Company Limited, Forlagstjahst. (Abstract) (Link).
Mohan, D., Kothiyal, K. P., Misra, B. K., & Banerji, A. K. (1984). Helmet and Head Injury Study of Crash Involved Motorcyclists in Delhi. Proceedings 1984 International Conference on the Biomechanics of Impacts (pp. 65-77). Bron, France: IRCOBI. (Abstract) (Full Text).
O'Neill, B. (2001). Role of Advocacy, Education, and Training in Reducing Motor Vehicle Crash Losses. In Proceedings from WHO meeting to Develop a 5-Year Strategy on Road Traffic Injury Prevention. Geneva: WHO.(Abstract) (Full text).
IIHS. (2001). Education alone is ineffective at best and can even increase risk. Status Report, 36, 3. Washington D.C.: Insurance Institute for Highway Safety. (Full Text).
Morrison, D. S., Petticrew, M., & Thomson, H. (2003). What are the most effective ways of improving population health through transport interventions? Evidence from systematic reviews.Journal of Epidemiology and Community Health, 57(5), 327-333. (Abstract) (Full Text).
Williams, A. F. (2007). Public information and education in the promotion of highway safety. Washington D.C.: Transportation Research Board. Retrieved from National Cooperative Highway Research Program. (Abstract) (Full Text).
Hung, D. V., Stevenson, M. R., &Ivers, R. Q. (2010). Barriers to, and factors associated, with observed motorcycle helmet use in Vietnam. Accident Analysis and Prevention, 40(4), 1627-1633. (Abstract) (Link).
Sibley, C. G., &Harre, N. (2009). The impact of different styles of traffic safety advertisement on young drivers' explicit and implicit self-enhancement biases.Transportation Research Part F: Traffic Psychology and Behaviour, 12(2), 159-167. (Abstract).
Ranney, M. L., Mello, M. J., Baird, J. B., Chai, P. R., & Clark, M. A. (2010). Correlates of motorcycle helmet use among recent graduates of a motorcycle training course. Accident Analysis and Prevention, 42(6), 2057-2062. (Abstract) (Link).
Hutchinson, T. P. &Wundersitz, L. N. (2011). Road safety mass media campaigns: Why are results inconclusive, and what can be done? International Journal of Injury Control and Safety Promotion, 18:3, 235-241. (Abstract) (Full Text).
Williams, A. (2013). The contribution and limitations of education and driver training. In Safety, sustainability & future urban transport, edited by D. Mohan, 1-16. New Delhi: EicherGoodearthPvt. Ltd. (Abstract).